Propel Your Brand Forward
Strategic websites for businesses ready to grow.
From unclear messaging to invisible search presence, most websites cost businesses more than they realize. We fix that.
What We Do
Built for businesses ready to be found.
We design and build custom websites that are clean, purposeful, and structured to perform — whether your audience is finding you through Google, an AI search tool, or a direct referral. Every project starts with understanding how your business actually works, then building something that reflects that clearly online.
Who It’s For
Where good design meets real performance.
We work with B2B companies, professional services firms, nonprofits, and e-commerce brands that need more than a good-looking site. If you're growing, restructuring, or just realizing your current digital presence isn't doing enough — that's where we come in.
Client Perspective
Real feedback from founders, nonprofits, and small teams we’ve partnered with.
“Laura has a rare ability to truly hear a vision and execute it with pace and precision. She brings deep care, warmth, and talent to her work, while building a clear, thoughtful process and staying incredibly responsive throughout.”
— Phoebe GoldsberryChase Rideout Hyde Foundation
“Laura executed a gorgeous website that showcases my photography in a compelling, intuitive way. The process was organized, collaborative, and genuinely enjoyable — and the new site has already led to more inquiries and bookings.”
— Mary DowdleMary Dowdle Photography
“Working with Laura is seamless and genuinely enjoyable. She brings a calm, honest, and highly communicative approach — even in ambiguity — and I always feel completely taken care of when partnering with her.”
— McKenzie LawtonThe Lawton Group
Featured Projects
A cross-section of recent work spanning B2B, nonprofit, e-commerce, and professional services — with a focus on structure, clarity, and visibility across traditional and AI-driven search.
HAPPY ON MAIN • An evolving eCommerce and digital ecosystem spanning content, events, and automation, built with an emphasis on performance, SEO, and long-term maintainability.
MARY DOWDLE STUDIO • A visually driven website and digital identity for a fine art photography studio, designed to foreground the work while improving performance, SEO, and long-term search visibility.
SOUL TOLL BOTTEGA • A website and membership community for a creative accelerator, with the site, community, newsletter and payments connected behind the scenes so joining, gifting and program sign-ups just work.
EDESIA • A complex, content-heavy website supporting a global nonprofit, focused on clarity, scalability, ongoing maintenance, and durable search visibility across evolving audiences.
NORCROSS INTERIORS • Searchability work for a Chicago residential interior design studio, making every project, press feature and FAQ readable to Google and AI tools, and the studio's details consistent everywhere it's listed.
THE HIRE COMPANY • A full Webflow rebuild for a woman-owned Chicago recruiting firm, with real photos and video of the team, a job board they run themselves, and searchability built in from day one.
SECURE HEADSET GROUP • A Shopify site and a private reseller portal for a maker of secure communications headsets used in defense, 911 dispatch and aviation, where resellers log in to see their own orders.
THE GIRLFRIEND FUND • A purpose-driven digital identity and website designed to support storytelling, exhibitions, and future growth while maintaining clarity and search visibility.
NORTHSTAR INTEGRATIVE MEDICINE • A calm, elevated digital presence that translates a nuanced, holistic medical approach into a clear, trustworthy, and welcoming experience while supporting patient education and streamlined booking.
THE HOLLISTER GROUP • Searchability cleanup for a woman-owned Boston staffing firm: clearer page descriptions across the site, lighter and readable images, and business listings corrected so search and AI tools describe them accurately.
FRITZ & GIGI • A backend-first Shopify overhaul for a children’s boutique in historic downtown Concord, cleaning up product data, navigation and merchandising so the store is easier to shop and easier to run.
ADVANCEMENT INCITE • A refined professional services website built to communicate expertise with clarity and credibility, balancing strategic positioning with a warm, approachable tone that reflects deep experience and personalized client engagement.
CHASE RIDEOUT HYDE FOUNDATION • A nonprofit website build centered on sensitive storytelling & communication, clear information architecture, and sustainable maintenance over time.
EFROSINI DEMOULAS SCHOLARS PROGRAM • A mission-driven website supporting a scholarship and mentorship program, focused on clear communication, accessibility, and long-term search visibility.
JUNA HEALTH • A pre-launch website for a Colorado women's health practice, built to explain menopause and hormone care under an insurance-based model and to grow a founding-patient waitlist ahead of opening.
NEWPORT PADEL • A website for Newport County's first padel club, built to get players onto the courts, with clear booking, current court news and the behind-the-scenes code that helps Google and AI tools find them.